Dove Body Wash 2018
Can a close one’s perception of you change just after a shower?
Involvement: Production – Post Production
Requirement: To conduct a social experiment between real pairs of sisters/female friends, as they find out their partner’s change after using the product.
Solution: To ensure the authenticity of the experiment, we have conducted a long casting period that involves games to find out which pairs have a good chemistry, and who has a good reaction face when tested against the camera. The whole process was kept from the participants.
Production House: YOLO Pictures
Director: An Bui
DOP: Quang Vu
Client : Unilever
Skills : Commercial